PART 1: From Film and Print Media

From Film and Print Media

They say there is nothing so constant as change. This is the first of a two-part blog which talks about one such change that your business must pay attention to in order to remain competitive.

Growing up with parents who had volumes of photo albums, I developed an early love for taking photos and have shot hundreds if not thousands of rolls of film over the years. Yet in the last 6 years I have not touched a roll of film, as the photographic industry has shifted to digital images.  In addition, I replaced over ten thousand dollars in film and darkroom equipment for that suitable with new digital technology.
Joseph Nicephore Niépce, a French scientist and inventor, produced the world’s first permanent photograph in 1826, thus introducing the world to photography.  For the next 146 years, no major changes were made in the process until 1972 when Polaroid released the one step system.  Daguerreotype and film were the medium for most photographers until the mid-1990s when digital came into mainstream use. Soon inkjets, disposable cameras, digital photos and camera phones followed as new technology exploded on the scene. The first consumer digital camera was sold in December 1989 in Japan, and by the mid-2000s they had largely replaced traditional film cameras.  By the 2010s they were a ubiquitous component of smartphones.  Today, digital photo technology and cell phones are an integral part of our lives.  People who were early adopters of digital photography had a distinct advantage over later users.  While we who started using this technology professionally early in its genesis may have had to deal with snags and issues, we received all the benefits of a better new technology.  Early adopters best understood the limitations and possibilities of digital technology, which led them to create more stunning visual images much sooner than others.

Now just what does this have to do with the HVAC and swimming pool service trades you ask? More than you might think as today we stand at the edge of another major technology shift.  Stay tuned to part two in this series to find out more.